Direct Color

Direct Color Red

Pack: 300 ml

Non lightening colour formulated with a concentration of direct coloring pigments absolutely ammonia and oxidizers free.
Ideal to revive all red tones, from natural to dyed, on bleached or lighter hair to color in total safety and speed.

Active principles

  • SPRUCE PINE EXTRACT: gives an important antioxidant action
  • ARGININE: amino acid very common in nature, thanks to its basic nature, acts with natural alkalizing. It performs a conditioning and antistatic action
  • AMINO ACID KERATIN: gives strength, softness and elasticity

How to use

Shake well prior before using and distribute on clean, well towel blotted hair. Massage in order to optimize the distribution of the product, avoiding contact with scalp.


  • bleached hair: 5-10 minutes
  • permed hair: 10-15 minutes
  • dyed hair: 15-30 minutes
  • undyed hair, up to 20% grey hair, 20 minutes
  • thick undyed hair, up to 30% grey hair, 30 minutes

During the application time on bleached or permed hair, carefully check that the colour has taken. Afterwards emulsify well with a little lukewarm water, then rinse well. Proceed with styling.

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