Hair Color


Permanent coloring cream, enriched with an esclusive blend of fresh Superfood extracts. AMMONIA and PPD free. Reverso guarantees deep, glossy and long-lasting colors and perfect coverage of white hair thanks to its rich and balanced coloring pigments. The absence of ammonia offers an extraordinary and sensory experience to both the hairdresser and the customer.
Reverso Hair Color is the new plant-extract, super nourishing color of Selective Professional.


  • COVERAGE guarantees 100% coverage of white hair, in full respect of the hair fibre, for an intense and bright color
  • NOURISHMENT extreme delicacy and deep nourishment, for soft, silky hair and leaves it looking visibly healthier from the first application


Technical Treatments Styling More