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About Selective Professional

An exclusive Italian BRAND, proudly 100% made in Italy, expression of creativity, originality and passion for the hair care and wellness. EFFICIENCY, SAFETY and RELIABILITY are the foundation of our philosophy, an ASSURANCE for all hairstylists.

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Professional hair products

From coloring, to hair care and eco-friendly products, Selective Professional offers a wide variety of tools specifically designed to meet and satisfy the hairstylists’ needs.

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Cut Collection, Cagliari

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Max Pradella helps the attendees discover the latest collection: 2Shade Collection. A training course to deepen and sharpen their cutting abilities, with the aim of […]

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Forum Color, Pescara

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An advanced training course: new topics to acquire new coloring techniques. Giuseppe Loria presents the new fall/winter collection and helps the attendees deepen their knowledge […]

  • Schermata 2015-12-01 alle 10.37.35

Wedding Styling, Riccione

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Maurizio Zucchini helps develop new bridal fashion looks, adapting and personalising them based on the bride facial features, dress and accessories.

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Cut Collection, Riccione

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Ambassador of the Italian style, Max Pradella presents 2Shade, the fall/winter collection by Selective Professional. A precise and well defined, short geometric style where the […]

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2 Shade Collection, Georgia

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The harmony of shades, the brightness of colours and the perfection of shapes define the new collection of Selective Professional: “2Shade”. A step-by-step course to […]

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Know How Selective Professional, Plovdiv

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A two-day training course dedicated to the development of the attendees’ professional traits. Thanks to the technical support of Giuseppe Loria, a course entirely dedicated […]

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2 Shade Collection, Wroclaw

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Giuseppe Loria presents the new F/W collection and follows the attendees during the step-by-step training course. Latest cuts and coloring techniques presented by the Italian […]

  • Schermata 2015-12-21 alle 16.09.05

Forum Colour, Prato

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A full- Immersion in a two-day training course, to improve the coloring and bleaching techniques. Together with the Central Beautés group, Giuseppe Loria presents the […]

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