About Selective Professional

An exclusive Italian BRAND, proudly 100% made in Italy, expression of creativity, originality and passion for the hair care and wellness. EFFICIENCY, SAFETY and RELIABILITY are the foundation of our philosophy, an ASSURANCE for all hairstylists.


Professional hair products

From coloring, to hair care and eco-friendly products, Selective Professional offers a wide variety of tools specifically designed to meet and satisfy the hairstylists’ needs.

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Cut Collection, Cagliari


Max Pradella helps the attendees discover the latest collection: 2Shade Collection. A training course to deepen and sharpen their cutting abilities, with the aim of […]

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Forum Color, Pescara


An advanced training course: new topics to acquire new coloring techniques. Giuseppe Loria presents the new fall/winter collection and helps the attendees deepen their knowledge […]

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Wedding Styling, Riccione


Maurizio Zucchini helps develop new bridal fashion looks, adapting and personalising them based on the bride facial features, dress and accessories.

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Cut Collection, Riccione


Ambassador of the Italian style, Max Pradella presents 2Shade, the fall/winter collection by Selective Professional. A precise and well defined, short geometric style where the […]

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2 Shade Collection, Georgia


The harmony of shades, the brightness of colours and the perfection of shapes define the new collection of Selective Professional: “2Shade”. A step-by-step course to […]

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Know How Selective Professional, Plovdiv


A two-day training course dedicated to the development of the attendees’ professional traits. Thanks to the technical support of Giuseppe Loria, a course entirely dedicated […]

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2 Shade Collection, Wroclaw


Giuseppe Loria presents the new F/W collection and follows the attendees during the step-by-step training course. Latest cuts and coloring techniques presented by the Italian […]

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Forum Colour, Prato


A full- Immersion in a two-day training course, to improve the coloring and bleaching techniques. Together with the Central Beautés group, Giuseppe Loria presents the […]

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