Alessandra Baratella

The percentage of female of the Selective Professional team. Dynamic, explosive, determined and always enthusiastic, she started her professional career at a very young age, working in different salons in Turin.
With so much dedication, passion and desire to travel, she lived a journey full of experiences and training, which in a very short time led her to engage in the management part of the trade too: her first salon. Alessandra has always pursued professional training at the same time as the commitments of the Salone, a path that has allowed her to assert herself and to obtain great success. Behind the scenes, he collaborates unceasingly with the company’s Research & Development laboratories, testing and experimenting the products and supporting the national and international presentations of Selective Professional. A sharing in which Alessandra makes available all the accumulated technical know-how and from which she is tied to continue to grow professionally.


Bleach Foundation
Color Foundation


Shape Method
Bleach Method
Color Method


Master Total Look

Max Academy

Technical Treatments Styling More