Direct Color

Conditioning direct colour

Direct Color

Conditioning direct colour by Selective Professional enriched with keratin. Direct Color is conditioning and delicate direct colour, non lifting, formulated with a concentration of direct coloring pigments absolutely ammonia and oxidizers free. Ideal to mask the first grey hair, to tone highlights and bleaches, to reflex or revive natural or colored hair and to create fashion effect. Colors, nourishes and protects, leaving hair rich in reflex, full bodied, shiny and vital.


  • COLOR direct pigments penetrate the hair delicately, intense colors up to 6/8 washes
  • NOURISH formula enriched with keratin to leave hydrated, full-bodied and shiny hair
  • CREATE semi-permanent fashion colors for those who love to experiment with more shades


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