Glossiness and silkiness


Create impeccables look with NOW NEXT GENERATION. Hairspray, spray and fluid to give a glamour touch to all looks.
Designed by Selective Professional research laboratories together with the hairstylist to obtain the best products to tame even the most unmanageable hair, leaving hair healthy, soft, voluminous and shiny.
NOW FINISH protects, sculpts and hydrates every look in total safety.


  • ILLUMINATES it preserves the lightness and the natural shine of the hair
  • ENHANCES the color and the reflections thanks to the Color Shield technology
  • CONTROLS thanks to the innovative active principles, it protects the hair from the external agents


Technical Treatments Styling More