A breath of freshness, gentle but effective. A line of delicate bleaching products for hair specialists by Selective Professional. Inspired by the grace of nature; created to provide effective, stunning and highly professional results; dedicated to hairdressers and customers interested in the regarding product formulas for hair.

extremeGENTLENESS                                            guaranteedRESULTS

The innovative ammonia free bleaching powder which ensures perfect blonds in full safety. It lightens up to 6 tones in only 30 minutes.


Natural yet gentle, with effective essences and active ingredients. A perfect balance between technology and nature for colouring, bleaching and perm-waving hair.
MILD TECH products are dermatologically tested and approved.