Alessandra Baratella and Giuseppe Loria present COLOREVO, a world of lights, shades and creativity. A workshop to deepen the hairstylists’ ability of utilizing Selective Professional colouring system.
In Bulgaria, Giuseppe Loria presents Selective Professional product platform. From ?-Keratin, the new straightening treatment, to NOW, the new styling products, a wide range of professional tools useful to meet every customer’s expectation.
Innovation in the straightening world. Paolo Lo Gioco presents ?-Keratin, the new straightening service, a cutting-edge treatment, ideal to satisfy and please the professional needs.
Daniela De Felice, along with the technical support of Marco Serra, presents ?-Keratin, the first Veg Keratin smoothing treatment. An opportunity to discover qualities, characteristics and performances of this innovative and newly launched service.
In Kielce, Giuseppe Loria presents “SoChic Collection”, the latest spring summer collection by Selective Professional. Soft lengths wrapped in a creative mix of bronze and gold shades; soft and curvy line of medium cuts and striking and seductive short cuts enhanced by ash-blond tones.