A breath of freshness, gentle but effective. A line of delicate bleaching products for hair specialists by Selective Professional. Inspired by the grace of nature; created to provide effective, stunning and highly professional results; dedicated to hairdressers and customers interested in the regarding product formulas for hair.
The innovative ammonia free bleaching powder which ensures perfect blonds in full safety. It lightens up to 6 tones in only 30 minutes.
Natural yet gentle, with effective essences and active ingredients. A perfect balance between technology and nature for colouring, bleaching and perm-waving hair.
MILD TECH products are dermatologically tested and approved.
For those eco-friendly customers who wish to take care of their hair at home, Selective Professional recommends Natural Flowers, the natural line.