Mild tech

A breath of freshness, gentle but effective. A line of delicate permanent and semi-permanent hair colouring by Selective Professional. Inspired by the grace of nature; created to provide effective, stunning and highly professional results; dedicated to hairdressers and customers interested in the regarding product formulas for hair.

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The evolution and the innovation in the world of colouring; products designed to widen the technical possibilities of the colourist and to offer an alternative solution to all eco-friendly customers. Colouring services with pleasant fragrances and delicate on hair and scalp, ammonia free. Enriched with natural ingredients with unique performances.


Natural yet gentle, with effective essences and active ingredients. A perfect balance between technology and nature for colouring, bleaching and perm-waving hair.
MILD TECH products are dermatologically tested and approved.

For those eco-friendly customers who wish to take care of their hair at home, Selective Professional recommends Natural Flowers, the natural line.